Berawal Coffee & Dimsum is a food and beverage business that originally carried an industrial design concept. In its latest development, Paragon Atelier introduced a new approach combining Chinese and heritage nuances to create a space that is both aesthetic and functional while aligning with the brand’s identity.
GALLERY
Building Area
± 220m²
Concept
A design approach that transitions from an industrial concept to a fusion of Chinese and heritage nuances, integrating interior elements that reflect the business character and its offerings holistically while maintaining a luxurious and elegant impression despite an efficient (low-budget) framework.
Philosophy
A narrative-driven spatial design that represents brand values, ensuring that every interior element supports a cohesive identity and creates an authentic experience for visitors through the alignment of concept, business identity, and design execution.